April 15, 2024
The activity of influencer marketing on Instagram
Fedez shared a story on his Instagram profile on April 19 at 7 PM, promptly reposted on the official profiles of PREP. In the video, the rapper told his followers about the use of Prep's skin protection cream to soothe sunburns in Miami, which he obtained during the Coachella Festival. As per Instagram's script, the story remained active on Fedez's profile for 24 hours, providing a boost in social visibility for the brand.
To accompany and support the brand's activity on social media, a specific and focused editorial plan was developed, centered around the brand's flagship products and aiming to present a coherent feed on Facebook and Instagram, capturing followers' attention and maintaining interest in the brand.
Digital Paths and PREP: promotion on social media
As a digital communication agency, the main challenge was to promptly respond to the brand's request from the Coswell group. In just over a week, the Digital Paths team coordinated social activities to support the influencer marketing activation.
From reorganizing PREP's social profiles and creating a tailored editorial plan, to launching online advertising campaigns to increase awareness and traffic to the website and profiles, the efforts supporting the communication campaign yielded significant visibility results, as confirmed by the recorded data.
The activity, in fact, engaged over 2 million accounts on Instagram and Facebook, causing PREP's fanbase to double in a few days and generating over 20,000 visits to the profiles and 3,000 visits to the site in just seven total days of the campaign.