Sport as a source of inspiration, told through its protagonists.
Macron, a leader in sportswear, speaks to the champions of tomorrow with a direct and engaging voice.
In collaboration with WLA, we developed the concept "Become Your Own Hero" a motivational narrative focused on personal achievement, highlighting six key athletes and their stories of determination and success.
The campaign, launched with a social teaser phase and distributed through an omnichannel international strategy, engaged social media, sponsored teams, Google Display and Search, as well as the 4D platform by Silverbullet.
The message appeared on SportItalia, on the banners of over 90 professional teams’ stadiums, and through brand ambassador Tamara Icardo, Padel champion.
The result? Over 16 million impressions in six weeks, reaching nearly 10 million users and generating more than 1 million video views. A strategy that turns sport into inspirational storytelling, going beyond the product.