June 1, 2024
A unique framework for ELEMENTI
The format, curated and produced by WLA and mare culturale urbano, comes from an idea of Molino Vigevano, a leader in the flour market. From Friday to Sunday, a diverse roster of pizza makers from all over Italy will present their specialties, focusing on pairings and raw materials. The ovens of ELEMENTI will be located in the courtyard of mare culturale urbano and in the square in front of Cascina Torrette.
The Program
The location of mare culturale urbano promotes the values of conviviality and fun, creating a perfect fusion of languages and passions. The goal is to explore the contemporary landscape of pizza, featuring guests like Francesco Pompetti (Impastatori Pompetti) and Giuseppe Borrelli (Pizza Popolare).
In addition to music and pizza, ELEMENTI offers workshops and labs for adults and children to bring everyone closer to the magical world of baking. Furthermore, in this third edition of ELEMENTI, music becomes increasingly relevant, welcoming on stage various significant realities from the music scene with performances by Body Heat, Sabotage, and Jazz:Re:Found.
The program is available at www.elementipizza.it.
Digital Paths and ELEMENTI: the Communication Plan
As a digital communication agency, we support the ELEMENTI festival in all phases, from the very first launch to post-event coverage. We manage the social profiles on Instagram and Facebook, creating a “tasty” editorial plan and managing advertising campaigns to ensure maximum visibility.
An integrated communication plan that leverages different touchpoints to inform and engage the audience, through a constantly updated website, a newsletter that informs subscribers about the developments and news of the festival, and press office activities for effective and continuous media coverage of the event.