Digital Paths wins the competition for the social management of the Rum Diplomatico brand

Digital Paths and Rum Diplomatico: the Communication Plan for social media

Our primary goal is to harmonize global assets and seasonal campaigns with engaging local content, focusing on product exploration and experimentation. Furthermore, we aim to actively engage the community to reinforce the concept of "casual get together," a fundamental element of the lifestyle associated with the brand.

The Editorial Plan: the key points of brand storytelling

Starting in early May, we began publishing the first contents, marking the start of an integrated communication strategy. The planned activities include:

• Editorial plan: Creation of content that explores themes such as mixology, consumption moments, food pairing, product origins, and sustainability.

• Digital promotion of events: Targeted coverage to promote and narrate industry events, such as the recent Roma Bar Show.

Communication on Rum Diplomático's channels will highlight the versatility and personality of its products, with a particular focus on Reserva Exclusiva.

To keep up with all the news and learn more about our collaboration with Rum Diplomático, follow the official Facebook and Instagram pages of the brand.