July 10, 2024
A year of success with the Herbal Institute L'Angelica
The renewed partnership with Coswell comes after over 18 months of collaboration on the brand L' Angelica, for which our team manages the entire social media strategy aimed at awareness and engagement. The BlanX project starts from the same management base, presenting a new challenge of creative refresh and opening new touchpoints for the Digital Paths social team.
Digital Paths and BlanX: The Communication Plan for social media
Our web agency will be responsible for the editorial plans of BlanX on Facebook, Instagram, and TikTok. Our goal is to find a perfect balance between an institutional approach and a style that is engaging on social media, in line with the claim "Authentic White". This creative concept will be the cornerstone of our communication strategy across all digital platforms.
The main activities include:
Implementation of a communication strategy on social media aimed at enhancing existing channels and launching the BlanX TikTok page, marking an innovative step for the Coswell group brands with an editorial plan targeted at Gen Z.
Creation of content that conveys the claim "Authentic White", characterized by a fresh and modern style.
Promotion through a dedicated media plan to increase brand visibility and engagement with the audience.
To stay updated on news and learn more about our collaboration with BlanX, follow the official pages on Facebook, Instagram, and TikTok.