ROBOT Festival: the journey towards the 15th edition has begun

August 7, 2024

The 2024 edition marks the fifteenth edition of the ROBOT Festival, one of the most anticipated events in the landscape of electronic music and digital arts. This year, the festival returns to Bologna with a rich and diverse program, on September 27 and from October 10 to 13. This year's theme is "Transition": a deep, reflective, and shared exploration of the three major transitions characterizing contemporary life: digital, environmental, and gender.

The 2024 edition marks the fifteenth edition of the ROBOT Festival, one of the most anticipated events in the landscape of electronic music and digital arts. This year, the festival returns to Bologna with a rich and diverse program, on September 27 and from October 10 to 13. This year's theme is "Transition": a deep, reflective, and shared exploration of the three major transitions characterizing contemporary life: digital, environmental, and gender.

On the stage of ROBOT Festival: artists and innovation

A lineup that will feature the participation of internationally renowned artists including vocalist and composer Lyra Pramuk, who will present a show created exclusively for Robot and is the author of the festival manifesto for this year. Get ready to be immersed in a unique sonic experience, enriched by artistic contaminations and musical avant-gardes.



Digital Paths and ROBOT Festival: The Integrated Communication Plan

The historic collaboration with ROBOT Festival continues this year, with Digital Paths handling the promotion and management of communication at all angles. Thanks to an integrated communication plan, the festival's storytelling is amplified across all strategic channels. With this aim, our dedicated team focuses on a series of crucial activities, including:

  • Definition and consolidation of the brand identity, creating a recognizable and memorable presence.

  • Strategic coordination of communication activities, ensuring a coherent and engaging narrative across all channels, from pre to post-event.

  • Creation and management of advertising campaigns, from social advertising to urban billboards.

  • Development and design of the website, optimizing navigation for a fast, intuitive, and engaging user experience, also thanks to the UI refresh according to the new visual identity of ROBOT15.

  • Media relations, coordinating the promotion of the festival with national and international press offices ensuring diversified and widespread coverage.



Follow ROBOT Festival

Don't miss a moment! Follow the ROBOT Festival on Instagram and Facebook for real-time updates on all the details of the evenings. And if you haven't done so yet, visit the official website for all the information on lineup and tickets.

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Digital Paths Benefit Corporation

P.IVA/C.F. 03359241209

REA BO513046

Iscr. R.I. di Bologna

Cap. Soc. € 10.000 i.v.

Bologna

Registered Office
Via Corsica, 12
40135 Bologna

Headquarters
Via della Zecca, 1
40121 Bologna

Milan

Headquarters
Viale Vittorio Veneto, 28
20124 Milano

Rome

Headquarters
Via degli Ausoni, 1
00185 Roma

Digital Paths Benefit Corporation

P.IVA/C.F. 03359241209

REA BO513046

Iscr. R.I. di Bologna

Cap. Soc. € 10.000 i.v.

Bologna

Registered Office
Via Corsica, 12
40135 Bologna

Headquarters
Via della Zecca, 1
40121 Bologna

Milan

Headquarters
Viale Vittorio Veneto, 28
20124 Milano

Rome

Headquarters
Via degli Ausoni, 1
00185 Roma

Digital Paths Benefit Corporation

P.IVA/C.F. 03359241209

REA BO513046

Iscr. R.I. di Bologna

Cap. Soc. € 10.000 i.v.

Bologna

Registered Office
Via Corsica, 12
40135 Bologna

Headquarters
Via della Zecca, 1
40121 Bologna

Milan

Headquarters
Viale Vittorio Veneto, 28
20124 Milano

Rome

Headquarters
Via degli Ausoni, 1
00185 Roma

Digital Paths Benefit Corporation

P.IVA/C.F. 03359241209

REA BO513046

Iscr. R.I. di Bologna

Cap. Soc. € 10.000 i.v.

Bologna

Registered Office
Via Corsica, 12
40135 Bologna

Headquarters
Via della Zecca, 1
40121 Bologna

Milan

Headquarters
Viale Vittorio Veneto, 28
20124 Milano

Rome

Headquarters
Via degli Ausoni, 1
00185 Roma