Evolving an iconic brand’s digital strategy to engage everyone.
BlanX, a benchmark in premium oral care, embarked on a transformation journey that combines tradition and innovation, strengthening its identity without compromising it. A digital evolution that expands communication channels and consolidates the connection with a growing community.
With the claim "Authentic White" we designed a contemporary visual identity capable of engaging younger consumers while staying true to the brand’s distinctive values.
The results: over 2 million users reached on Meta and 4.5 million impressions on TikTok within the first six months of activity, reaffirming BlanX as a reference point in the sector.
BlanX’s digital transformation also included a complete website revamp, designed to provide a smoother, more intuitive, and visually engaging user experience. Special attention was given to accessibility, ensuring inclusive navigation for all users. The renewed interface reflects the brand’s identity and showcases its offerings, making every interaction simple and immediate.