Some flavors tell stories, some stories bring people together.
Diplomático, a premium Venezuelan rum, chose to strengthen its presence in Italy with a digital strategy that highlights its heritage of craftsmanship, quality, and sharing. The key ingredients? Engaging storytelling and direct dialogue with the audience, building an authentic connection with the Italian community.
Starting from the claim "Drink with Heart", we developed a targeted editorial plan, integrating content based on passion, craftsmanship, and experience, with an emotional-oriented approach.
New graphic assets and storytelling focused on tradition, production processes, and Diplomático’s values allowed the Italian community to discover not only the product range but also the experiences and moments of consumption associated with the brand.
The result? An authentic connection with the new target audience, positioning Diplomático as an ambassador of genuine stories and shared moments.
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