A festival that’s more than a festival.
Elementi is not just music or pizza. It’s a collective experience that brings together people, tastes, sounds, and ideas. An urban lab where tradition and innovation meet, and where pizza becomes culture.
This year, we once again supported Elementi Festival, accompanying it through every stage of its digital storytelling. From crafting the tone of voice to publishing the final story, we worked to amplify the festival’s message.
For the third consecutive edition, we coordinated the entire communication strategy for the Milan-based festival: before, during, and after the event. The goal was to strengthen Elementi’s identity, increase its visibility, and, above all, convert interest into participation - in an increasingly competitive landscape.
The communication was carried out through an integrated plan that included editorial content on Instagram and Facebook, Meta ad campaigns, newsletter distribution, and a revamp of the official website.
A strategy designed to help the festival evolve while staying true to its pop identity, showcasing the many facets of Elementi. Over the three days of the festival, Elementi welcomed 6,800 attendees, served 7,500 pizzas, featured 20 artists on stage, and hosted more than 300 participants in contests, workshops, and kids’ labs.
In the pre-event phase, we built a teaser narrative, accompanying the announcement of the key players: pizzaioli, artists, and special formats. During the festival, live coverage was continuous: stories and real-time content showcased performances, shared moments, and the atmosphere of Mare Culturale Urbano.
An authentic, participatory storytelling approach brought the experience to life online as well. In the weeks following the event, we created and shared content highlighting the energy of those who made Elementi a memorable edition—turning every photo and video into a shared memory.
