More than a concert: a journey of music, technology, and passion on and off the stage.
With JovaBeachParty, TIM chose to join this unique journey along the Italian coast, bringing not only offers and services to its branded areas but also a digital experience that captured the event’s overwhelming energy.
To engage a diverse audience of young fans and families, we conceived and developed an interactive augmented reality app, created in collaboration with Aryel, which transformed the TIM stand into a true gaming arena. The heart of the activation? An AR quiz challenging participants to test their knowledge of Jovanotti, TIM, and the world of JovaBeachParty, using head movements to answer questions. A tech-driven, immediate experience perfectly suited to the location: no download required—just scan a QR code and play anywhere, even with your feet in the sand.
The goal was not just to engage, but to build a true bridge between the brand and the audience, weaving together a passion for music and the excitement of the moment with TIM’s story and new offers. Adding to the engagement, participants could win exclusive gadgets, turning each attendee into a spontaneous ambassador of the stand.
The result? Over 4,200 players and a TIM area that was lively all day, becoming a must-visit spot on the beach. It demonstrated that technology can become an integral part of the live experience when it speaks the right language to the right audience.
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