Forty years of herbal expertise meet digital innovation — something extraordinary happens.
L’Angelica represented an opportunity to evolve a traditional brand into an authentic and engaging community. The claim "Se ti fa stare bene, è L'Angelica" is more than a slogan—it’s at the heart of a strategy that delivered outstanding results: +90% reach and doubled engagement within the first 14 weeks of activity.
Through creative photoshoots, authentic content, collaborations with micro and macro influencers, and a targeted editorial plan, we sparked a digital dialogue that goes beyond simple communication, connecting the brand directly with its growing community.
The support of a media plan for post promotion ensured increased traffic on social channels, the website, and the brand’s e-commerce, boosting contacts and engagement across key touchpoints thanks to a well-defined digital strategy.
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