A digital interface at the service of art: where design and technology amplify cultural vision.
Shape, a cultural association based in Bologna, chose to renew its online presence through a corporate website that reflects its innovative spirit. We developed a platform that highlights the association’s mission and initiatives, including the historic ROBOT Festival, creating a fresh and engaging visual language. A project that combines design and functionality, where digital becomes a tool to bring a wider audience closer to the world of art and experimentation.
Our approach blended simplicity and innovation, designing a website that balances functionality and aesthetics. The new platform, modern and intuitive, reflects the essence of Shape and provides a smooth, engaging navigation experience, appealing both to enthusiasts and new generations. A project that celebrates the dialogue between tradition and the future, placing culture at the center.
ROBOT Festival is an international benchmark for electronic music and digital arts. Digital Paths has been managing the communication of the Bologna-based festival for several years, and for its fifteenth edition, themed "TRANSITION", we developed an integrated communication strategy covering social media, website, press office, and traditional media.
From May 20 to October 20, the plan supported every phase of the event, contributing to the sell-out of eight ticket types and attracting over 9,000 attendees. Digital promotion generated 500,000 impressions on Facebook and over 1.9 million on Instagram, reaching more than 300,000 accounts and generating 24,000 interactions.
In collaboration with ROBOT Festival and Associazione SHAPE, our goal was to amplify the festival’s message, highlighting its role in the debate on digital, environmental, and gender transformations. A project that continues to chart new directions, keeping the festival constantly moving and evolving.
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